Helium 10 vs Shopify Magic / Sidekick

Helium 10 is freemium with a limited free plan for trying core tools, then paid tiers at Platinum for $129 per month, Diamond for $359 per month, and Enterprise for $1,499 per month, with annual billing lowering the effective monthly rate. The Adtomic PPC tool costs extra as an add-on, and the former low-cost Starter plan is gone, so the entry paid tier costs more than it once did. Shopify Magic and Sidekick have no standalone fee. They come included with every Shopify plan, so the only cost is the Shopify subscription a merchant already pays. For an existing Shopify store the AI is effectively free, while Helium 10 is a dedicated budget line.

Helium 10 covers the full seller workflow in one login: Black Box filters product ideas by demand, competition, and margin, Cerebro and Magnet handle keyword research, and the AI Listing Builder writes titles, bullets, and descriptions that work in target keywords without stuffing. It also reads customer review patterns, includes tracking, alerts, and inventory features, and offers Adtomic for AI-assisted PPC on Amazon and Walmart. Shopify Magic works inside the Shopify admin, generating product descriptions from a few keywords, plus blog posts, page copy, email subject lines, and Shopify Inbox replies. Sidekick adds a conversational assistant that pulls sales figures, explains settings, sets up discounts, and builds automations from a written description.